The Eco "What is That?" campaign was a brand marketing campaign created to place the Eco App into a "real life" environment.   In this way, potential users could see how the app fits seamlessly into their day to day lives.   

Highlighting three distinct aspects of the Eco App to communicate the overall brand message. 
The "What Is That?" Campaign created 981,156 views with a average of 98.2% viewed on YouTube. Increasing Eco's visibility to over a million unique individuals with this campaign alone.
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